Enotria are pleased to announce that Ste. Michelle Wine Estates (SMWE) will be joining the portfolio in January 2015. This addition couldn’t come at a better time, allowing Enotria to capitalise on the growing trend for quality American wines in the UK. SMWE is made up of a series of distinctive wineries which have become a by-word for leadership and quality.
Troy Christensen, Enotria CEO, said: “SMWE bring with them a diverse and quality portfolio of wine that suits the Enotria business and our growth ambitions – we’re look forwarding to working in partnership to achieve great results. What appealed to us is the forward-thinking nature of the SMWE business. They are true pioneers and the breadth and depth of their offering is truly exceptional. The portfolio gives us flexibility through the brand hierarchy – providing an opportunity to over-index and over-deliver in the US and more specifically the Washington State category.”
Enotria will be representing the following brands from the SMWE portfolio; Stag’s Leap Wine Cellars (Napa Valley), Chateau Ste. Michelle, Columbia Crest, Red Diamond, Two Vines, 14 Hands (all Washington State) and Erath (Oregon).
“We are delighted to partner with Enotria,” says Ted Baseler, President and CEO of Ste. Michelle Wine Estates. “We know Enotria will be a valuable partner as we look to expand our presence in the UK for our portfolio of ultra-premium winery estates.”
From Washington State’s short, warm summers and sparse soils, to the cooler climate and mineral-rich soil of the Willamette Valley, not forgetting the complex soils and long, hot summers of the Napa Valley, SMWE’s principal commitment is to crafting wines that speak of the place from which they hail, and that are true to varietal expression. Stag’s Leap Wine Cellars is one of the undisputed icons of the Napa Valley and adds extra allure to an already stellar portfolio.
This collection of estate wineries represents some of the best wines in the world and each estate has a unique winemaking philosophy, with a focus on provenance.
This is the latest in a series of high profile producers who have joined Enotria in recent months; d’Arenberg, Burch Family Wines and Les Vignobles André Lurton. This is testament to the company’s drive, market knowledge and focused sales and marketing approach.