d'Arenberg is known for many things, but if there's one thing we can all agree on, it's that they've got an eye for design, and have perfected the art of being different. You simply need to look at winemaker Chester Osborn's fabulous array of shirts as proof.
Now, d'Arenberg's on point style has been officially recognised, after the Old Bloke & Three Young Blondes took out the best packaging award in Australia, at the Australian Graphic Design Awards. The esteemed award – known as a Pinnacle – is only given to work that receives a unanimous high score from all judges. Pinnacle winners are added to the collection of ‘glass mountains’, which acts as a historic narrative of graphic design in Australia.
“Everyone at d’Arenberg is proud of this official acknowledgement that we’re not afraid to do things differently,” said Chester Osborne.
The name for the wine derives from the old vine Shiraz which is the major component of the wine, plus the ‘Three Young Blondes’ of Marsanne, Roussanne and Viognier, which, when added to the blend bring fragrance, spice and length. Each of these title characters are represented on the label as a cut out silhouette. Much like the wine itself, the four personalities are 'blended' together by being overlayed one on top of the other, each creating a window to the next and achieving an effect of tactility and depth.
Enotria&Coe will have a limited collection of The Old Bloke & The Three Young Blondes available to purchase in the middle of January 2017.