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Rioja Reimagined

We are delighted to announce two new partnerships that will see our Rioja portfolio completely overhauled and reinvigorated, with the addition of producers Ramón Bilbao and Sierra Cantabria to the range.

Enotria&Coe Buyer Harriet Kininmonth said, “Sourcing a new range from somewhere as notable as Rioja is every Buyer’s dream, and it was certainly a labour of love. Sourcing wines that offer customers an enviable Rioja range that over-delivers at every level is a hugely exciting opportunity. Ramón Bilbao is a premium, scale producer with history and winemaking heritage, a strong price model, fantastic packaging and an innovative approach – all factors in their leading position in their domestic market. In our blind tastings, their wines performed beautifully against their contemporaries and we couldn’t be more pleased to have them on board.”

We'll be working with Ramón Bilbao’s UK & Ireland Manager Kirsty Loftus to take the portfolio to the UK off and on trade: including the ‘classic’ Crianza, Reserva and Gran Reserva trio, the Viñedos Altura and Rueda white ranges, plus the Edición Limitada and Mirto single vineyard blends, and the just-launched Lalomba Rosado - the first release from the “dream parcel” of vines high in the Yerga Mountain range in Rioja Baja purchased by Ramón Bilbao in 2015.


“This exciting new partnership extends Ramón Bilbao’s coverage to all channels of Great Britain’s market,” comments Robert Eastham, Wine & Spirits Director, West and North Europe ZAMORA International (owners of Ramón Bilbao). “Enotria&Coe’s enviable reputation, broad expertise and brand-building capability in both the on and off trades will help us on to the next stage of our journey - to become a leading premium Rioja brand in the UK.”

Kininmonth continued, “Sierra Cantabria offers us something different; they are a much-lauded family owned producer who craft wines of freshness and poise. Six generations of obsessive attention to detail and deep respect for the land has earned them a loyal UK following. Interestingly, Sierra Cantabria have never been represented the on trade, where, with Enotria&Coe’s strong distribution strategy, we’re convinced the brand will flourish and grow. Our two new, terroir-driven producers let us join the premium Rioja conversation and become part of Rioja’s quality revolution.”

Marcos & MIguel

Carlos Caraballo, Global Sales Director at Sierra Cantabria commented: "We’re looking forward to embarking on this journey with Enotria&Coe and developing a long-awaited presence in the UK on trade. With their focus on premium channels, we’re in a great position to bring our hand-crafted portfolio to market.”

Troy Christensen, Enotria&Coe CEO commented, “Both brands are a great fit for us, and Rioja is an exciting category that we can now really champion. Spain is making some real strides through innovation and product quality. So, it is amazing that the country is only the 6th largest origin in the UK. We hope to help build the category, particularly at the premium level where these brands really deliver and where the consumer is shopping. We are excited to offer customers a Rioja portfolio that adds further quality and gravitas to our already impressive Spanish range.”

The wines will be in the Enotria& Coe range from March 1st.