Dewars Whisky Miniatures 5cl
The story of the Dewar family & their eponymous whisky business is one of entrepreneurialism, creativity& sheer boldness. It begins in 1846 with John Dewar, who opened a wine & spirits shop at 111 High Street in Perth. The premises remained in family ownership for the next 50 years, becoming the place of work for many of John & wife Jane Gow’s 10 children. Dewar didn’t begin blending his own whisky until the 1860s, when ‘mixture whisky’ was still relatively unknown in the area.
When Dewar passed away in 1880, the business was left in the hands of his sons John Alexander & Thomas Robert (Tommy), who were aged just 24 & 16-years-old at the time. In 1886 the firm was renamed John Dewar & Sons & Tommy took on the role of spreading the word of the business to London & overseas. In 1892 he set out on a two-year journey around the world which was immortalised in the book, A Ramble Round the Globe. His creative & revolutionary marketing techniques (including throwing empty bottles of Dewar’s overboard with reward notes inside for their finders), eventually became legendary.
By the following year business was booming & the company was granted a Royal Warrant from Queen Victoria. The small Tullymet distillery leased by the family could no longer cope with production demands, so it was in 1898 that John Alexander commissioned Aberfeldy distillery in Speyside. The following year, the business released its flagship expression – Dewar’s White Label.
Following Queen Victoria’s death & King Edward VII’s coronation, John Dewar & Sons’ Royal Warrant was renewed, as it has been by every British monarch since, & Tommy Dewar knighted.
Despite the onset of WWI& Prohibition in the US, Dewars’ success continued, & in 1925 the company merged with Distillers Company Ltd to help secure the future of the industry.
The group eventually ended up in the hands of Diageo through a series of mergers, but in 1998 was sold to Bermuda-based rum group Bacardi, along with Bombay Sapphire gin. Bacardi’s first exercise was to see about introducing a packaging update for the brand, as well as establishing a home for it. In 2000 the Dewar’s World of Whisky was opened at Aberfeldy distillery which attracts over 35,000 visitors a year.
With demand for premium Scotch whisky growing worldwide, Bacardi invested $250 million in expanding production capacity at its Glasgow site plus the build of a development of a new maturation facility at Poneil.
The brand made its first venture into ‘flavoured Scotch’ with the introduction of Dewar’s Highlander Honey in 2013, while a second brand makeover was implemented in 2014. A new no-age-statement expression called Scratched Cask was introduced in May 2015.
Created by Dewar’s first Master Blender, A J Cameron in 1899.
Rich, golden and warm with flavours of honey, vanilla and Scottish heather.
- Vintage: NV
- Bottle: 5.00cl
- ABV: 40.00%
- SKU: B611CPNV
- Country: United Kingdom