Beyond Tradition

Whiskey is changing

An opportunity to extend whiskey sales to the more valuable spirits drinker

58%

of consumers are looking for something new

An opportunity to capitalise on the versatility of whiskey to win the consumer experience

69%

69% of consumers already drink spirits with a mixer

60% of consumers would upgrade their cocktail for better ingredients

60%

An opportunity to upgrade sales & profits by premiumising your offering

£105

#BeyondTradition consumers spend £105 per month in on trade (35% more than average)

100% local barley traditionally floor malted

Handselected from the founder's favourite casks

Locally grown grains used in Melbourne beers

Casks are from great Shiraz, Cabernets & Pinot Noirs