Driving Performance Through Insight
Enotria&Coe helps optimise and elevate our customers’ wine and spirits portfolios by leveraging unrivalled UK wine market insight and consumer data. This enables us to curate a focused range, engage diverse customer segments, identify growth opportunities, and ultimately improve site-level performance and cash flow.
Level 1: Site-Level Customer Performance Data
We offer detailed analysis of individual customer sites, providing insights into value and volume performance. This data allows for informed decision-making and targeted improvements at the point of sale.
Level 2: Benchmarking Against Competitors
The content of a bottle of wine or spirit is undoubtedly the most important factor to determine its quality, yet it is undeniable that its presentation, encompassing everything from the label to the bottle type, plays a pivotal role in shaping perceptions and ultimately determining its commercial success.
Similarly, the presentation of wine and drinks lists is of utmost importance for any on-trade business. The selection itself is paramount, of course, but the way a list is presented can significantly impact its effectiveness and profitability.
Recognising this, as part of our efforts to assist our customers in developing profitable wine and drinks lists, we also offer support in their design. By collaborating closely with our clients and drawing on our design team's creative capabilities, we ensure that every aspect of their list is tailored to their specific needs and objectives. We believe that a well-designed list not only reflects the ethos and philosophy of the establishment but also enhances the value of its content and maximises its revenue potential.
Level 3: Local Consumer Purchasing Behaviour
With 213 Majestic stores across the UK - and 88% of UK adults living within 10 miles of one - we have access to robust local data. This allows us to understand consumer purchasing behaviour in your specific area and tailor your range to drive footfall and engagement.
Improving Site Profitability
By combining regional insight, competitor benchmarking, and local consumer behaviour data, we can identify clear, actionable opportunities that support sustained growth and improved profitability at site level.