McWilliam's Wines Group Joins the Enotria&Coe Stable
Enotria&Coe has galvanised their stable of exceptional Australian producers today, with the announcement that McWilliam's Wine Group (MWG) will be joining the portfolio. The partnership will see Enotria&Coe representing both the company's flagship McWilliam's brand and their iconic Mount Pleasant collections in both the On and Off trade.
Enotria&Coe Buyer, Maggie MacPherson said, "We're thrilled to be working with this iconic Australian wine family. The breadth and scope of their range, focused on premium NSW regions, is hugely exciting. Their business continues to evolve and modernise, making them the perfect choice for Enotria&Coe. Additionally, having the opportunity to distribute the wines from Mt. Pleasant is a buyer's dream! We're looking forward to taking these wines and their stories to the market, and working in partnership to build compelling brands with a focus on customer needs and consumer experience."
MWG brings a wealth of impressive wines to Enotria&Coe's already award-winning portfolio, showcasing not only some of the best wines offered by the Hunter Valley, but new and innovative styles that are in high demand by contemporary wine consumers.
Scott McWilliam, Sixth Generation Winemaker and Company Director, said, "When looking to continue building the momentum of our portfolio within the UK market, we needed to find a partner who would understand both the provenance of our brands, and the elegant wine styles my family has been perfecting for over 140 years. We feel that Enotria&Coe has the right strategic thinking, drive and reach to share with the market our vision for an elevated expression of Australian wines'".
"Our McWilliam's wines are distinctly cooler climate wines sourced from some fo the most cutting edge wine regions of Australia. Our skilled viticulturists and winemakers carefully select fruit from these regions to complement the McWilliam's elegant, food-friendly wine style", he continued.
Enotria&Coe now represents four of the 12 members of Australia's First Families of Wine. As they continue to build a portfolio of the very best producers, this is testament to their position as the UK's best specialist wine company and reinforces the focus on quality and character.
Australia's First Familes of Wine - what you need to know:
Four of our producers, McWilliams, d'Arenberg, Burch Family Wines and Henschke are members of AFFW. This is a collective of 12 multi-generational family owned wine producers, representing 17 wine growing regions and 48 generations of winemakers. The aim of this group is to showcase a diverse range of the very best of Australian wine - real wines, beautifully crafted, with true character. The families joined forces to challenge and change the perception of Australian wine production as a great corporate entity - this initiative is all about the unique stories and equally unique personalities.